New Embedded Functionality Improves Fan Engagement for Musicians | NFT Integration

1 min read

music projects on the blockchain

Here’s whats new in the world of NFTs. New features allow greater engagement in the Web3 environment.

California-based music streaming platform Audius released a new function that allows artists and fans to embed nonfungible tokens (NFT) on various blogs and social media platforms such as Twitter and Discord.

The “embedded” functionality aims to improve fan engagement for musicians through NFT adoption and Web3 integrations. To enable the feature, artists need to connect their Audius accounts with Phantom wallet, a crypto wallet centered around the Solana ecosystem. Aiming to increase the discoverability of Solana NFTs, the company stated:

“NFT holders can embed their collectibles from the two biggest blockchains on Twitter timelines, personal blogs, and websites. Thanks to this new feature, will further push collectibles into the mainstream.”

Source: Audius

The blockchain-based music streaming platform hosts popular mainstream artists, including Katy Perry, Nas and The Chainsmokers, and has witnessed a sevenfold increase in the number of users in 2021.

Source: Audius

While social media platforms allow the use of JPEG images, the embed functionality offered by Audius displays the NFT metadata, which can be used by artists to market and sell their talent.

While third-party entities continue to experiment with features to attract an established crypto community on social media platforms, Twitter has set an in-house team to invigilate decentralized applications, cryptocurrencies and blockchain.

As Cointelegraph reported on Nov. 10, Interchain Foundation council member Tess Rinearson announced she was joining Twitter’s Bluesky project for “exploring how ideas from crypto communities can help us push the boundaries of what’s possible with identity, community, ownership and more.

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AudiusX is dedicated providing you the latest news about Audius (AUDIO), and other decentralized Web3 projects in the crypto industry. Our goal at AudiusX is to provide you with the best unbiased, and most exclusive information, about the crypto industry, decentralized music streaming, music NFTs and music in the metaverse.

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